The course focuses on core theories, models and practices pertaining to the management and marketing of cultural organisations. Accordingly, the theory and basic processes of Management (Programming, Organisation, Human Resources Management, and Controlling) and of Marketing and their application to the cultural sector are presented. Moreover, the challenges and main issues arising from adopting and adapting business practices to the cultural (especially the non-profit) world are considered and discussed. The multiple and diverse parameters influencing the administration of cultural organizations are also explored. Theory is complemented with exercises and real-life examples from the Greek and the international cultural scene